Now we’ve got an illustration to work with, it’s time to think about layout styles, fonts and wording.
To reflect the rustic feel of the image, I’ve opted for a handwritten font. For a feminine flourish, freehand calligraphy is used for the names of the happy couple. This will also add emphasis.
I’ve turned the image of its side and gone for a typographic block for the text. This will letterpress really nicely as the pressure will be evenly distributed throughout the design.
As this is a letterpress design, the Artwork is black and white for platemaking. If this were a digital design, we’d now be adding colour to the text and images.
Wording need not be standard, mothers of the bride will usually insist on something very traditional, but personally I like whimsical wording that makes guests smile with surprise. Here I’ve done a play on the roses are red poem.
Remember when experimenting with wording the key items that need to be communicated are:
Names of bride and groom
Date and time of wedding
Aside from the above, I’d encourage putting your additional information, such as gift list, travel and accommodation information on a separate insert or on a wedding website. The website address can be included on the invitation, or accompanying stationery. You can build a free wedding website here at http://www.gettingmarried.co.uk/
As I am now happy with the layout, fonts and wording, I’ll prepare the Artwork to be made into a letterpress plate.
Read part 3 on Thursday 4th August 2011, where we will letterpress print and finish the wedding invitation. The post will include paper selection, setting up the press, ink mixing, letterpress printing and finishing!